Oak Lane Candle Co

During my time at Oak Lane, I developed and executed comprehensive visual marketing strategies to strengthen brand presence and drive customer engagement. Produced high-quality product photography that showcased candle collections while maintaining consistent brand aesthetics and visual storytelling. Managed end-to-end content creation process, including advanced photo editing and post-production work to ensure all imagery met brand standards.

As the social media strategist, I led daily social media content development, designing custom graphics and promotional materials that aligned with Oak Lane's brand voice and marketing objectives. Strategically crafted engaging posts across multiple platforms to build community, increase brand awareness, and drive sales conversions. I also developed promotional campaigns and seasonal content calendars, ensuring cohesive messaging that resonated with target audiences and supported business growth objectives.