Offering Memorandum

For the Whitney Townhomes Apartments, I designed a comprehensive offering memorandum that seamlessly integrated with the property's established brand identity while effectively showcasing this residential investment opportunity. Working closely with the Whitney Townhomes team, I carefully adapted their existing brand elements including color palette, typography, and visual language, maintaining brand consistency while elevating the presentation for an investment audience. I created custom templates aligned with established brand guidelines to ensure cohesive visual communication throughout the document.

A significant aspect of my role involved coordinating and directing on-site photography sessions to capture property highlights. I collaborated with photographers to ensure images showcased the townhome exteriors, community amenities, and interior layouts, then curated and edited the final selection of images to create a compelling visual narrative that would resonate with potential investors.

For the document design, I developed a sophisticated layout system organizing financial data, market analysis, and property features in an intuitive flow. I created custom infographics translating complex information into accessible visual formats while balancing visual appeal with clear information hierarchy to support investor decision-making. The final offering memorandum successfully represented Whitney Townhomes' established brand while delivering a professional, investment-grade document that effectively communicated the property's value proposition in the competitive Florida residential market.