Event Collateral

In 2023, our Omaha team relocated to an elegant new office space in the vibrant Blackstone District, the cultural heart of Omaha. I spearheaded both the event planning and comprehensive graphic design for the official Open House celebration.

My design approach centered on creating a visual identity that harmonized with the sophisticated, contemporary aesthetic of our new space while incorporating our refreshed brand color palette. This initiative began with developing a cohesive invitation strategy featuring digital save-the-date communications and premium printed invitations personally mailed to each guest. To streamline the attendance process, I integrated a scannable QR code on the invitation reverse that linked directly to our Eventbrite registration page, ensuring a frictionless RSVP experience.

The wayfinding system I created provided guests with seamless navigation from arrival through the entire event experience. This comprehensive signage suite included strategic markers for the parking area, building entrance, elevator access points, and event space. Additional branded elements enhanced the guest experience: professionally designed name badges, optional pronoun identifier stickers, digital displays showcasing our portfolio photography across multiple screens throughout the venue, and custom-branded chocolate packaging for our takeaway gifts.

The meticulous attention to detail across all branded touchpoints contributed significantly to the event's remarkable success, garnering enthusiastic feedback from both colleagues and clients alike. The cohesive design system not only facilitated a smooth event experience but also effectively communicated our firm's commitment to thoughtful design and professional excellence.